Jesse Cole
Stephen Ippolito
George Hornig
Laura Moore
We are the Seed Lab.
The Seed Lab is a Consumer Impact Fund.
Consumer
Impact
Fund
Sustainability:
Social / corporate governance:
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The Story
The Seed Lab is an early-stage consumer venture capital fund based in New York City. In an age when investors have been obsessed with unicorns, we’re focused on realistic growth and valuations. In a market where capital is seeking brands targeting Millennial and Gen-Z consumers, we’re organized around the values that matter most to these generations. In an era of uncertainty, we have the expert operating knowledge of three generations of founders steering the ship, and an extensive network of world-class service professionals in digital marketing, strategy, branding, social media, recruiting and other critical needs typically required by early stage firms. We call it Investing Re-Invented.

Interview with George Hornig
Watch the Interview >
Interview with Stephen Ippolito
Read the SEEDLAB Story >
Interview with Jesse Cole
Read the SEEDLAB Story >Making Headlines
Focus on Young Investors
At The Seed Lab we are committed to educating “early stage” investors about early stage investing. The largest inter-generational transfer of wealth in world history is upon us. Investing in the private markets like early stage venture capital shouldn’t be a magical mystery tour.
At The Seed Lab we are working with our young associates to design programs for Gen Z and Millennials who want to learn the ins and outs of early stage venture investing. This asset class offers valuable portfolio diversification but also affords the opportunity to help fund businesses which can change the world for the good while simultaneously generating good profits.


Glossary of Terms