Something Navy
New York City, NY
Founded as a style blog by Arielle Charnas in 2009, Something Navy has since evolved into an omnichannel lifestyle brand and fashion line. Boasting over 1 million followers on Instagram, Charnas has founded an empire built off of elevated basics, easy styling and chic collaborations – always listening to and refining her product based on the feedback of fans. So far, it’s working. During a partnership with Nordstrom, each new collection’s “drop” crashed their website. The influencer’s back-to-back collections this became the retailer’s most successful partnership ever—driving an estimated $5 million in single-day sales and beating past collaborations with Beyoncé and Rihanna. It’s no wonder Something Navy has been called “the future of fashion.”
Year Founded: 2016
Sector: Fashion
Founder: Arielle Charnas
Founded as a style blog by Arielle Charnas in 2009, Something Navy has since evolved into an omnichannel lifestyle brand and fashion line. Boasting over 1 million followers on Instagram, Charnas has founded an empire built off of elevated basics, easy styling and chic collaborations – always listening to and refining her product based on the feedback of fans. So far, it’s working. During a partnership with Nordstrom, each new collection’s “drop” crashed their website. The influencer’s back-to-back collections this became the retailer’s most successful partnership ever—driving an estimated $5 million in single-day sales and beating past collaborations with Beyoncé and Rihanna. It’s no wonder Something Navy has been called “the future of fashion.”