Something Navy

New York City, NY

Something for Everyone

Founded as a style blog by Arielle Charnas in 2009, Something Navy has since evolved into an omnichannel lifestyle brand and fashion line. Boasting over 1 million followers on Instagram, Charnas has founded an empire built off of elevated basics, easy styling and chic collaborations – always listening to and refining her product based on the feedback of fans. So far, it’s working. During a partnership with Nordstrom, each new collection’s “drop” crashed their website. The influencer’s back-to-back collections this became the retailer’s most successful partnership ever—driving an estimated $5 million in single-day sales and beating past collaborations with Beyoncé and Rihanna. It’s no wonder Something Navy has been called “the future of fashion.”

Year Founded: 2016

Sector: Fashion

Founder: Arielle Charnas

Something for Everyone

Founded as a style blog by Arielle Charnas in 2009, Something Navy has since evolved into an omnichannel lifestyle brand and fashion line. Boasting over 1 million followers on Instagram, Charnas has founded an empire built off of elevated basics, easy styling and chic collaborations – always listening to and refining her product based on the feedback of fans. So far, it’s working. During a partnership with Nordstrom, each new collection’s “drop” crashed their website. The influencer’s back-to-back collections this became the retailer’s most successful partnership ever—driving an estimated $5 million in single-day sales and beating past collaborations with Beyoncé and Rihanna. It’s no wonder Something Navy has been called “the future of fashion.”

Making Headlines

How Arielle Charnass Turned Her Blog, ‘Something Navy’, into a Lifestyle Brand
fashionista.com
Something Navy's Arielle Charnas on Shopping, Blocking and Sharing It All on Social Media
people.com
Arielle Charnas Is Expanding Something Navy Into Its Own Lifestyle Brand
footwearnews.com
Something Navy's Arielle Charnas: "Influencers are the best way to keep retail alive"
cbsnews.com
Something Navy’s Arielle Charnas Launches Her First Ath-Leisure Collaboration With Bandier
forbes.com
In the DMs with Arielle Charnas
glossy.com
The most valuable brands started by influencers, including some worth over $1 billion
businessinsider.com

Other Investments – Ideation