Stojo is “Your Personal Cup.” Founded by Jurrien Swarts after three years of ideation and development, the Stojo cup was born. As the world’s first ultra-portable, leak-proof reusable cup – Stojo set out to ensure that never again would someone have to choose between doing what’s easy and doing what’s right (at least when it comes to coffee). Since launch, Stojo has expanded to multiple sizes, color and products – seeking to create a new generation of alternatives to single-use plastic. Available in a rainbow of pop-colors and refined muted tones, Stojo products are beloved by fans for their stylish looks and their utility – every Stojo cup folds down into an easily-transportable “puck” that frees up space in bags, lunchboxes and even pockets.